As anticipation for Demi Lovato’s ninth studio album, It’s Not That Deep, reaches a fever pitch, one track title has ignited a firestorm of discussion: “Kiss.” Simple, direct, and evocative, this song is already being positioned by fans and insiders as the album’s unapologetic, high-octane centerpiece. In stark contrast to the rumored emotional introspection of other tracks, “Kiss” promises to be a visceral, adrenaline-fueled anthem of desire, agency, and raw power. It’s a track that signals Lovato is not just exploring her emotional maturity, but also embracing a confident, fiery, and commanding rock-and-roll swagger.
The Pre-Release Buzz: A Spark of Speculation
The moment the tracklist for It’s Not That Deep was unveiled, the single word “Kiss” became a lightning rod for speculation. On platforms like X (formerly Twitter) and Reddit, fans immediately began theorizing about its sound and substance. Would it be a sensual, slow-burning ballad, or a full-throttle rock anthem? The consensus quickly leaned toward the latter. “Coming off the energy of HOLY FVCK, a song called ‘Kiss’ has to be a banger,” one user wrote in a popular thread. “I’m picturing something like Joan Jett meets modern pop-punk. No metaphors, just pure energy.”
The hype was amplified by Lovato herself through a series of calculatedly cryptic teasers. A week after the album announcement, a 10-second, black-and-white clip appeared on her Instagram Reels. It featured a close-up of Lovato’s lips, painted a dark, vampiric shade of red. As a snarling, distorted guitar riff played, her lips mouthed a single, unheard lyric before breaking into a sly smirk. The clip garnered millions of views within hours and sent the fandom into overdrive.
This was followed by a comment in a supposed interview with Apple Music’s Zane Lowe, which quickly went viral. When asked about the album’s most “in-your-face” track, Lovato reportedly said, “‘Kiss’ is about reclaiming the narrative of your own desire. It’s about the power in a single moment of connection, and it’s unapologetically intense. It’s the song you listen to when you know exactly what you want.”
The Sound: Raw, Unfiltered, and Electric
From the whispers of those who have allegedly heard the track, “Kiss” is a blistering, high-energy rock song that distills the aggression of punk with the undeniable swagger of glam rock. It’s a sonic departure from the more melodic, emotionally layered pop-rock hinted at in other parts of the album, opting instead for pure, unadulterated power.
The track reportedly kicks off with an iconic, instantly recognizable guitar riff—a tight, palm-muted progression that feels both menacing and electrifying. There’s no slow build-up; the song launches directly into its first verse, propelled by a relentless, driving drumbeat that puts the high-hat and a punchy snare front and center. The bassline is described as a low, distorted growl that moves in lockstep with the guitar, creating a thick, formidable wall of sound.
Notably, the production is said to be raw and stripped-back. Unlike the layered synths that have populated some of Lovato’s earlier work, “Kiss” is a pure four-piece band track. It’s all about the interplay between guitars, bass, drums, and, of course, her voice.
Lovato’s vocal performance is described as a tour de force. She allegedly employs a grittier, raspier texture in her verses, delivering the lyrics with a confident, almost conversational snarl. The pre-chorus builds tension with a staccato, rhythmic delivery before the chorus hits, where she unleashes her full vocal might. It’s not just a belt; it’s a defiant roar, filled with power and control. The track is also rumored to feature a blistering guitar solo in its bridge—a screeching, technically impressive moment that solidifies its rock-and-roll credentials.
Lyrical Dissection: A Manifesto of Modern Desire
The lyrical content of “Kiss” aligns perfectly with its sonic intensity. It’s a song that forgoes complex metaphors in favor of direct, visceral, and empowering language. It’s a narrative centered on agency and the magnetic pull of a single, decisive moment.
The Verses: Electric Anticipation
The verses are said to paint a vivid picture of the tense, electric space between two people on the verge of connection. The lyrics are packed with sensory details, focusing on the charged atmosphere rather than romantic platitudes.
Hypothetical Verse 1 Lyric: “Static in the air, you can taste the gasoline / The silence here is screaming, tearing at the seams / I read the question in your eyes, a story I already know / You’re waiting for a green light, waiting for the word to go.”
This kind of writing establishes Lovato as the one in control of the situation, the one who gives the “green light.”
The Chorus: The Primal Hook
The chorus is the song’s explosive core. It’s brutally simple, repetitive, and designed to be screamed by a massive crowd. The hook is not a request, but a command—a powerful distillation of the song’s central theme of living in the now.
Hypothetical Chorus Lyric: “Don’t talk, don’t think, don’t breathe, don’t miss / The whole damn world can wait, it all comes down to this / Your politics, your past, your sweet analysis / Just shut your mouth, it all comes down to this / Just a kiss.”
The dismissal of over-analysis (“your sweet analysis”) is a direct nod to the album’s title, It’s Not That Deep.
The Bridge: Power in Vulnerability
The bridge of the song reportedly offers a moment of surprising intimacy, but it comes from a place of strength, not fragility. It connects the raw, physical act to a deeper sense of self-acceptance and resilience.
Hypothetical Bridge Lyric: “You trace the stories on my skin / A map of everywhere that I have been / And in this moment, there’s no shame / You’re the only one who speaks my name / Not the headlines, not the noise / Just my body, and my choice.”
This section would be a powerful statement on reclaiming one’s own body and narrative, turning a moment of intimacy into an act of personal power.
Finding its Place on It’s Not That Deep
So, how does a fiery, aggressive, and overtly physical song like “Kiss” fit into an album titled It’s Not That Deep? It represents the other, equally important side of that philosophy. If tracks like “Lucky in Love” explore the peace found by not over-analyzing emotions, “Kiss” champions the freedom found by not over-analyzing instinct. It makes the case that some of life’s most powerful moments are the simplest ones.
The track provides a crucial dose of raw energy and dynamic contrast, showcasing Lovato’s incredible range. It proves that her new era of maturity isn’t just about quiet contemplation; it’s also about a confident, self-assured woman who is unafraid to own her desires and live entirely in the present moment.
Final Thoughts: A New Anthem is Born
“Kiss” is shaping up to be a definitive track in Demi Lovato’s discography. It’s a bold, unapologetic fusion of her pop sensibilities and her authentic rock-and-roll spirit. It’s a song that is simultaneously a sensual anthem and a feminist statement—a declaration that desire, agency, and power are not mutually exclusive.
When it finally explodes out of speakers on October 24, 2025, “Kiss” is destined to become a staple of her live shows and a go-to anthem for anyone looking to feel empowered, alive, and utterly in control. It’s a testament to the fact that sometimes, the most profound statement you can make is the simplest one.